Bragard, 80 years of savoir-faire
Bragard, 80 years of savoir-faire
“ Nothing in Henri Bragard’s little idea gave any indication of Bragard’s consequent rise and evolution, its international standing, its place between tradition and innovation, and yet… ”
The first customer of Henri Bragard was an artist, a neighbour of the little family grocery store where the young Henri, 26 years old, made his first professional garment for this artisan: a painter's smock. It was in 1933.
The year 1976 marks another turning point in the history of the Bragard brand that transforms it into the leading professional clothing firm. That is the year that Gilles Bragard designs and launches the now famous Grand Chef jacket, in collaboration with Monsieur Paul Bocuse. The extremely high standards of these two great men elevate this jacket into an iconic ensemble by virtue of its excellence, technical qualities, and high technology which have endured for over 40 years. Today, the Bragard firm continues to create new collections, always keeping in mind this ingenious jacket which has stood the test of time, knowing constant success over the years, as successful now as it has ever been.
For almost 30 years, Bragard has offered a service allowing you, the customer to define a collection that perfectly corresponds to your needs. We assist you throughout all the phases of the project to ensure that your staff works under optimal conditions while always respecting your identity.
Always with the idea of offering our clients the very best, Bragard has launched a collection opening a new range of possibilities for adaptation to your particular trade. Cooking Star is a modern, functional and designer line which enriches each of our new collections with an array of ingenious high-tech garments.
The meeting with Cédric Béchade for the creation of the AUBERGE collection led us to create the first shirt-jacket. To break down the barriers and unify the various trades of the profession by allowing the members of each of them to recognise themselves in the attire they wear - that was the leitmotiv for the creation of this line. In 2017, the collection was expanded and now offers new products that are just as technical and refined.
Bragard continues to develop new lines that emerge from our meetings with people of talent. These discussions allow us to imagine and create new designs and to continually improve our products. This sportswear line redefines the traditional kitchen jackets and trousers in a fresh new way to accompany you in action. Technical advances and style are available for both men and women, conferring in this manner homogeneity to your whole brigade.
Eager to respond to the expectations of each client, Bragard follows the latest fashion trends. Our inspiration is based on the trends of design and fashion, the needs of our clients and our own history. Within this context, Bragard has created a denim collection, which stands up particularly well to repeated washings, and offers an inimitable look.
Linking simplicity and modernity for a relaxed and contemporary feel, it's a new challenge that Bragard has risen to meet. Our Bistronomy collection, launched in 2015, brought a breath of fresh air and affirmed the authenticity and quality of your cuisine, while putting the emphasis on the friendliness of your establishment.
Bragard knows how to sport its own colours while collaborating with the biggest names in gastronomy. Our meetings, discussions, and dialogues with chefs about their needs in terms of comfort and technical performance have allowed us to conceive and create collections that correspond to our customers' expectations. Such was the case in our wonderful meeting with Anne-Sophie Pic, which led to the creation of the unique jacket that rises to the level of your own requirements.
Subtlety, a concern for detail, the art of taste: all of these ingredients found their place in the line created in collaboration with the triple-starred chef, Alain Ducasse. Refined and chic, Bragard offers this exclusive line of attire which reveals the character of the requirements of our customers.
Bragard created its high-fashion line by offering professionals the possibility of creating a jacket in their image: a customised jacket that respects each body type as well as the trade practiced, and of unrivalled refinement while sacrificing nothing in terms of comfort and technical performance.